GLOBALDRUM

GLOBALDRUM
Brands can empower themselves by going DTC
25-Oct  

Taking control of the customer journey can sometimes be the most powerful move a brand can make. Many are considering new technologies to facilitate direct communications with their audiences, cutting out platforms with ever-rising costs of service.

This direct approach opens numerous possibilities in data collection and analysis, offering brands a deeper understanding of their audiences. DTC strategies will continue to grow as brands being to favour an approach of precision rather than volume.