GLOBALDRUM

GLOBALDRUM
Diversified business models: How publishers can use eCommerce to drive subscriptions
10-Oct  

By diversifying their business models, The New York Times is using eCommerce and other offers to incentivise customers to meet their goal of 10m subscribers. Through t-shirts discounts, day trips, and cruises, NYT are successfully using a wide range of products and services to move away from the traditional referral traffic and advertising revenue model.