GLOBALDRUM

GLOBALDRUM
Why metrics like churn and dwell time have become the most important to publishers:
Yesterday  

In this new era of digital media revenue, retaining your audiences has become more valuable that acquiring new readers. Business models are beginning to move away from primarily ad funded into more subscription based, with the focus on keeping readers on sites and apps as long as possible.

The key for media going forward will be to maintain this emphasis on profitability over volume.